James long at london collections: men s/s 2014

Helmet hair has never looked so good, as John Vial, Fudge creative director and a team of talented stylists created hair looks for James Long’s latest collection at London Collections:Men. The brief Clothes were inspired by 90s cycle gear and John and the team were asked to create hair that had and aerodynamic look, extremely close to the head, with a wet sheen to it, as if the model had just removed a cycling helmet. Get the look Liberal amount of Fudge Hair Gum were applied and the hair was smoothed flat with a fine toothed comb. Fudge Hair Cement was used to fix the hair into place. The palms of the hands were then used to smooth the hair right down.