Scrummi is launching its first-ever loyalty programme, Scrummi Rewards Club, alongside a new Pro Hub and refreshed brand identity designed specifically around the needs of hair and beauty professionals.
Launched in September, Scrummi Rewards Club will reward professional customers with 5 points for every £1 spent, with subscription orders earning double points. Customers on subscription orders will therefore earn 10 points for every £1 spent for as long as they remain subscribed.The programme features three tiers, Fresh, Familiar and Frequent, with customers progressing through the tiers as they order more from Scrummi and unlocking additional benefits along the way.
Rewards Designed Around Professional Customers
Scrummi has also introduced an uncapped referral programme. When a customer refers a hair or beauty business, the existing customer receives £10 in points, while the referred business receives £10 off its first order. There is no limit to the number of businesses customers can refer.
Existing Scrummi customers were enrolled in the Rewards Club automatically, and received 250 points on their account when the programme launched.
New Pro Hub Puts Professional Resources in One Place
The loyalty programme launches alongside the Scrummi Pro Hub, a dedicated online resource centre for professional customers.
The Pro Hub brings together marketing resources designed to help salons and beauty businesses promote their use of Scrummi, including downloadable marketing toolkits, ready-to-use photography and video assets.
The launch also marks the introduction of a refreshed Scrummi visual identity, including a new logo, colour palette and photography. The updated brand has been developed around Scrummi’s long-standing focus on solving practical challenges for hair and beauty professionals, rather than following short-term trends.
