Sam villa company announces new president

The Sam Villa Company is excited to announce the appointment of Regina Baptista as the new President. As a dynamic and experienced leader with a deep knowledge of the beauty industry and product innovation, Regina will be charged with helping the brand gain market share in its categories, do more business in existing domestic and international markets, and introduce the Sam Villa brand to a new generation of professionals and consumers. Regina joins the company as it celebrates its 15th anniversary and continues to grow and build by always challenging the status quo, inspiring change, and motivating legions of hairdressers globally through education. The Sam Villa brand represents a movement in the industry, and Regina is thrilled to be personally joining this authentic and inspiring organisation. “The Sam Villa brand has successfully differentiated itself within the industry and is widely recognised among haircare professionals for creating the ergonomic shears category and innovating the styling tools category at-large,” says Regina. “I’m excited to partner with the Sam Villa founders as we look to expand the business into new categories and strategically grow its base together. I look forward to working with the entire Sam Villa team to deepen the brand’s strong professional awareness globally and further develop its ability to authentically connect with professionals directly and through its trusted partners.” “We believe that this year is a significant milestone for our brand in many ways,” says Beth Carson, Co-Founder of the Sam Villa Company. “Regina’s appointment as the new President marks an important move for our company, and we couldn’t be more thrilled. Her successful track record of delivering consistent results for brands seeking to grow market share, create disruption, expand globally, and build enduring industry partnerships makes her the right person to drive our ambitious new growth plan,” she adds. Regina will lead the company’s growth momentum with a focus on broadening the Sam Villa product and education offerings, developing category innovation for the brand, creating a deeper connection with hairdressers, enhancing the brand’s affinity and customer loyalty, and expanding partnerships and distribution. The Sam Villa Company is also very pleased to announce that Petro Wood has been promoted to the role of Chief Financial Officer and will continue her outstanding contributions to the company’s growth and profitability. During the past six years since joining the Sam Villa team, Petro has demonstrated exceptional financial management and reporting for the business and has been key to the company’s success. Her work has been instrumental in helping the company achieve its strategic goals and ensure long-term financial stability. The appointments of Regina and Petro provide a solid foundation of highly qualified and experienced professionals to lead the Sam Villa Company forward to meet its growth and expansion goals. “I couldn’t be prouder of the brand and company we’ve built over the last 15 years, having had the pleasure of leading the organisation as President for almost seven years. Placing Regina and Petro in these two pivotal roles ensures the brand and its legacy will continue to build momentum for many years to come,” adds Beth. Beth will continue to remain actively involved as a Co-Founder and member of the Executive Leadership Team, working on the company’s strategic partnerships, new initiatives, investor relations and Advisory Board.