Ruffians launch new styling and grooming product range

Published 05th Dec 2019 by charlottegw

The Ruffians team announces the launch of its new range of hair styling and grooming products. The new Ruffians range launches with five new game-changing hair styling products, a shampoo and conditioner, plus a beard oil.

The range was developed utilising Ruffians’ highly skilled barber expertise and using only the finest natural ingredients (vegan and organic wherever possible).

The story behind Ruffians products

“We have never been afraid to disrupt our industry and consider every detail with fresh thinking," explains Andrew Cannon, Ruffians co-founder and MD. "Our products are no different. We know from eight years of on-the-ground experience and half a million haircuts, what our customers actually want. We’ve thought long and hard about how to achieve a range that truly delivers on every front – on function, on quality and with style.”

The range has been created using the most effective natural ingredients. It contains a unique blend of mineral-rich seaweed extracts and uses vegan and organic where possible. However, petrochemicals, SLSs and parabens are all avoided. Every product in the range is made to a professional grade standard and undiluted for the customer. All the products have been tested Ruffians’ team of expert barbers to ensure the best possible quality and functionality.

The future

The range will grow substantially through 2020 with new skincare products, fine fragrances and gifts under development. ‘We’ve started small, but the range will grow and grow. We wanted to concentrate on a core range of hair styling products as it's the quality of our haircuts and styling that we’re famous for," says Andrew. Ruffians set up a new HQ/ laboratory in a converted railway arch in Borough, South East London. Here they were able to finesse and refine each product with the team. The new product range comes at the same time as a wider Ruffians brand refresh – with a new logo, website and a fresh new look for its flagship Covent Garden shop. Makeovers for Ruffians' other four stores are being rolled out.