Additional Lengths Ltd., owner of professional extension brand Remi Cachet and direct-to-consumer extension specialist, has announced the appointment of global beauty industry veteran Lisa Jackson as Chief Executive Officer.
Following its minority investment from Growth Partner, Lisa will lead the premium hair extension brand, founded by Victoria Lynch, into its next phase of international growth, focusing on building brand awareness and continued global expansion.
“Lisa is joining at a critical time with the brand’s debut into the Unites States, paired with a rebrand, and I could not be more thrilled to welcome her into the world of Additional Lengths and Remi Cachet,” said Founder, Victoria Lynch. “Together, we will be a powerhouse for the brands’ future and I am excited to work closely, and in tandem, with Lisa to reach all our ambitious international growth and innovation goals.”
Prior to joining Additional Lengths Lisa served as the Chief Commercial Officer at La Perla Beauty in the UK, and as the General Manager of Revlon in the UK and Ireland. With an acumen for long-term brand building and sustainability, she will support the brands’ growth by exploring new channel opportunities and leading its strategic business development. Lisa has also served as the General Manager of Aveda under Estee Lauder in Australia and New Zealand, and worked on global hair brands such as Schwarzkopf.
“I am overjoyed to be joining Victoria and the legacy brands that she has built,” said Lisa Jackson, Additional Lengths Ltd. CEO. “I see this role as a tremendous opportunity to scale the international business with an omnichannel approach to reach both professionals and consumers, especially at our debut into the United States.”
As CEO, Lisa will define strategies, allowing the company to capitalise on international expansion opportunities. Alongside the support from Growth Partner, she will strengthen relations with the trade professional community, develop and implement plans to accelerate sales and build brand awareness for a successful Q1 2025 launch into the US, while also bolstering the comprehensive portfolio for Additional Lengths Ltd.
With the appointment, Victoria will continue leading innovative product development while delivering world-class hair extensions for hair professionals and their clients across the globe. With decades of industry experience and education in extensions, she will remain hyper-focused on empowering the next generation of stylists with innovative and high-quality hair products. Victoria will invest time in key markets identified by the brands, especially in the US, with an effort to grow both industry relationships and a loyal customer community.
“As a partner, we are so excited to welcome Lisa into our professional community,” said Alex Marsh, Partner at Growth Partner. “With Lisa’s extensive industry knowledge and vast, proven experience spanning several relevant arenas of hair, beauty and luxury, we believe Lisa is the right person to lead the business plans in establishing Remi Cachet and other Additional Lengths brands on the world stage where they belong.”
