Remi Cachet has been a trusted name in the hair extension industry for over a decade, beloved by hair stylists worldwide. Now the brand is entering a new era, adapting to industry shifts while maintaining its core values. Founder Victoria Lynch shared more about what’s changing and what remains the same: “With a fresh, more sophisticated look, Remi Cachet is evolving. Now is the perfect time for us as a brand to ‘sit in the chair’ and experience our own transformation. As a leader in the human hair extension market, we want to position ourselves in a more elevated way, reflecting our ambition to become the world’s most loved extension brand.”
Celebrating their heritage while embracing innovation, Remi Cachet is introducing a sleek, modern brand identity. “Extensions aren’t one-look-fits-all,” Victoria emphasised. The new branding will reflect the diversity of their customer base, featuring women of various ages and hair types. Whether adding volume, colour, or length, Remi Cachet extensions cater to a wide range of needs. Along with the refreshed imagery, the brand is updating its colour palette, keeping some signature pink but incorporating modern shades like claret, carrara, orchid and sable.
Looking ahead, Victoria shared the company’s ambition to become the global leader in premium, ethically sourced human hair extensions. With a growing customer base, Remi Cachet continues to empower stylists, providing the tools they need to create the magic.
Despite these changes, some things will remain consistent. “Our quality won’t change,” Victoria assured, highlighting the continued focus on delivering top-tier products and aftercare. The brand’s commitment to supporting salon professionals also remains at the cornerstone of its values. Packaging updates are in the works but as the brand wants to ensure minimal waste with sustainability in mind, the shift will be gradual.
Remi Cachet is celebrating their heritage and most importantly, enabling their stylists to grow as part of the Remi Cachet family.
This is a sponsored post in collaboration with Remi Cachet.
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