Redken announces face of chromatics ultra rich colour

Redken is excited to announce model Crystal Renn as their newest brand muse. She joins an elite collective of Redken muses and trend creators including model Suki Waterhouse, Amber Le Bon, and Redken Global Creative Director Guido. “I was really excited when I found out I was going to work with Redken,” Crystal says. “It’s a brand for a modern and confident woman, which is what I aspire to myself. And anytime you hear that Guido is doing the hair, you know you’re going to look beautiful and feel great! He’s the best of the best.” Born in Miami, Crystal has walked the runway for Jean Paul Gaultier, Chanel, Zac Posen; and starred in campaigns for iconic fashion brands including Chanel, Dolce & Gabbana and Jimmy Choo. Passionate about writing, photography and music, Crystal approaches her modeling career as another form of artistic expression. “I love exploring all the different outlets in which I can express myself. It’s not about being in a box, it's about being a layered and expressive person in all areas that you can. Life is art and art is life,” she says. Crystal is the new face for Redken Chromatics Ultra Rich professional haircolor which gives her rich brunette hair even more shine.