Redken announces amber le bon as latest muse

Redken has announced model, DJ and rock 'n' roll progeny, Amber Le Bon as their latest brand muse. Truly rock royalty, Amber is the daughter of Duran Duran’s Simon Le Bon and supermodel Yasmin Le Bon. Known for her fashion sense and trendsetting hair, Amber has DJ’d for Victoria's Secret, Gucci, the British Fashion Council Awards and many Fashion Week events. Shane Wolf, Global General Manager of Redken 5th Avenue says: "Amber’s amazing style and incredible energy make her a perfect fit for Redken. She’s a fearless fashionista who’s not afraid to change her hair and try new styles and colors." Amber adds: "It's so exciting to be Redken’s new muse! I love having healthy hair, but I also love playing with my colour, so it's important to have a really great colorist and the best products,” says Amber. “Redken was so fun to work with and I had the best time shooting!" We'll get our first glimpse of Amber for Redken this month as she stars in a print and digital campaign for Bronde Sombre Haircolor, created with Chromatics and Shades EQ formulas.   [Image: Redken]