Redken announce muse for 2016

Redken has announced British singer, songwriter Jetta as their newest brand muse. Jetta will represent the launch of the new Redken Curvaceous range, a collection of haircare and styling products for all curl types. Jetta joins an elite collective of Redken muses and trend creators, including model and actress Suki Waterhouse, DJ and model Amber Le Bon, models Lea T and Soo Joo Park, renowned hairstylist and fashion industry icon Guido, and celebrity hair colorist Tracey Cunningham. 'Jetta has an intriguing indie, alternative sound and style—and of course, the most amazing spiral curls, which all make her the perfect muse for Redken', says Shane Wolf, Worldwide General Manager of Redken 5th Avenue. 'I’m so excited to join Redken,' says Jetta. 'I've done a couple of extreme things to my hair over the years. I've had an auburn mohawk, I've even had it completely white, which looked amazing. But I decided it was a good idea the second time around to do it on my own at home, and that really wasn't a good idea! Since then I have had a Redken hairdresser!' Jetta will make her Redken debut in May 2016 with images shot by Matt Irwin.