Ready, Set, Summer: 5 Business Tactics your Salon Needs

Published 05th Jun 2023 by Josie Jackson

With the arrival of summer, the potential for your salon's growth soars. People will be looking to update their styles, get treatments they weren't able to book during colder months, and are more likely to book at all hours. To leverage this, preparation is key. Check out Fresha's five-step checklist to make summer a success in your salon...

Take Bookings Online

Make sure clients can easily find you and book online, 24/7. Using a booking platform like Fresha lets clients self-book and manage their summer appointments online. They can see all your services, choose an appointment time, and then manage their booking, all in one place. Clients can even save their card details for a smooth checkout experience. Best of all? You can add a “Book Now” button to your socials and website, linking straight to your online calendar.

Launch Summer Packages via Text

Create irresistible summer packages, like a beach-ready highlights and hydrating mask combo, to attract clients and introduce them to some of your services that might be new to them. Then, capitalise on the high open rates of text messages to effectively promote these deals to your clients, on-the-go.

Offer Trending Summer Styles

From sun-kissed hair colour to blunt bobs, summer always brings a new wave of beauty trends. Stay ahead of the curve by following leading online publications and top beauty influencers. Then, add the hottest summer trends to your service list; your clients will love booking the most sought-after looks, and they’ll love getting ahead of that curve with you.

Protect Your Business With Deposits

While the warmer weather tends to attract new clients, it can also increase the risk of no-shows. Mitigate this by taking deposits based on service value right when clients book. Set up a cancellation policy and ensure it's clearly communicated during booking, covering potential revenue loss and gaps in your schedule. This feature has helped Fresha partner salons decrease their no-shows by 89%.

Get Your Staff Summer Rush-Ready

During this busy season, empower your team to manage their time seamlessly with an online booking platform like Fresha. Enable instant notifications to keep your team updated on appointment changes, and what they’ve got coming up. Then, keep track of their performance with reporting tools so you can reward staff for their hard work.

Fresha: Your Secret Weapon for Winning This Summer

Fresha gives you every tool you need to create impactful summer marketing campaigns, protect your business from no-shows, and manage your appointments and staff with ease through the summer rush. All from one subscription-free platform, built to help salons succeed. Join the world’s #1 booking platform for salons now for free, and make summer 2023 a success. Grow your business with Fresha. Get started today here. Did you know that Fresha has a Partner Referal Program? You can find out more here.  

Josie Jackson

Josie Jackson

Published 05th Jun 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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