Vagaro, the world's leading salon software, allows Aba Ahmed from Beauty Kulture in London to track what works for both her clients and her business. Aba saw a need, firsthand, for salons and hairstylists that could do any type of hair for whoever walked through their doors. Having been personally turned away from salons in the past due to the texture of her hair, Aba used those experiences as fuel to make a positive change in the hair industry. Now, she runs a successful salon that caters to all types of hair and makes every client who comes in feel welcome.
For Aba, her main focus is on providing stellar customer service and she is passionate about going the extra mile to provide that personal touch to everyone who walks through her salon doors. She wants each client who comes in to feel welcome and at home, and since integrating the use of software to help her run her business she's been able to do just that. Vagaro's automated features, like reports and an online booking system, take the phone tag out of the equation to make for an elevated and seamless customer experience. And with the portfolio options available, customers already know what to expect before they even arrive.
"Vagaro has really helped us express who we are through our online platforms because the system is so well-structured that clients know what they're getting when they come into the salon."
Providing a vast variety of inclusive services for all types of hair was step one in Aba's personal mission for her business. Next step? Actually getting found. A massive boost in bookings come via Vagaro's free salon Marketplace, generating new customers and repeat bookings in both Enfield and across London. Being able to market her salon in this way has meant she has more time and space in her day to focus on giving her clients a positive and memorable experience.
“Vagaro not only reduces your stress level, but it also adds an advantage of how you can market your business in your local area.”
Having been turned away from salons in the past, and experiencing that pang firsthand, Aba's goals for what the success of her salon looks like have been clear. Doing something that no one else is doing can be a scary prospect, but making it the basis of your business model takes courage. If you ask Aba, though, she will tell you it is absolutely worth it in order to make her clients feel like they belong. Vagaro is proud to play a small a part in that honourable endeavour.
Learn more about Vagaro and what the world's most loved salon software can do for your own business.
This is a sponsored post in collaboration with Vagaro.
