Pureology reviving red lands just in time for autumn

If your clients are following in the footsteps of Charlotte Olympia and Katy Perry and going red for the new season, Pureology Reviving Red could be just the aftercare they need. The perfect partner for Autumnal shades of red, the new range consists of three products designed to fight the fade and, for the first time ever, make red hair low maintenance. Every colourist knows that red can be a little tricky to maintain, often fading faster than other hues and looking decidedly lacklustre after just a few washes. Not any more - and it's all thanks to Lycopene; the chemical that gives tomatoes their colour! Each of the products in the Reviving Red contains Lycopene, which also prevents oxidation and colour fade to keep client colour sparkling right up until their next appointment. The range contains three hero products: Reviving Red Shamp'Oil - zero sulphate, oil-based shampoo for enhanced vibrancy and condition Reviving Red Conditioner - contains the Oleo Anti Fade Complex Reviving Red Illuminating Caring Oil - leave-in treatment, specifically formulated for red hair, whether it's coloured or natural. The Pureology Reviving Red range is available now at Pureology salons. To become a stockist, call 0208 762 4121 or visit www.pureology-uk.com