Project x team learn to sell themselves!

New recruits of the Fellowship’s Project X '08 education programme enjoyed their first day of expert training this month, with PR, branding and presentation skills seminars. The lucky twelve, who were auditioned and chosen before Christmas, met up at Toni&Guy Kensington, armed with a moodboard which summed up their image, their passion and their work. The boards were then used as a tool as they took part in interactive sessions with communications expert Harriet Evans and presentation skills guru Debbie G. Topics covered throughout the day included:

• Why branding and PR is so important
• How to create a brand for themselves
• Tips and hints for promoting that brand to the industry, their local area and beyond
• Developing and improving presentation skills.

North Eastern Hairdresser of the Year Robert Eaton, who is mentoring the ’08 Project X group, said: "The skills these guys are learning on day one of the course will ensure they maximise every opportunity they get over the coming year and will help to really fast-forward their careers. "I wish I’d learnt all of this when I was starting out." The Project X group will meet again in February to spend a day with Mark Hayes learning about the importance of the line in modern hairdressing. Other days planned for 2008 include photoshoots with Stuart Weston and TIGI, a creative cutting course with Mahogany and a colour inspiration day.

Project X 2008

Craig Barnett - Sutherland & Barnett Ruth Bedson - Francesco Group Christopher Lewis - Marc Antoni Michael Dickinson - Hair Oasis Stevie Ellis - Marc Antoni Tanya Hennessy - Hair XS Marco Izzo at P Kai Hair Louise Keenan - Paul Stafford Hairdressing Ashley Lambe - Nicky Clarke Kyoko Onaga - Toni & Guy Clapham Hayley Pike - Review Hairdressing Louren Tudor - En Route Hair and Beauty