Phorest welcomes new accounts director and launches advanced app

Salon software company Phorest has welcomed strategic accounts director and announced a new advanced app. Yogi Parmar has been announced as strategic accounts director at Phorest. Yogi brings a vast amount of industry experience to the ever growing team. His previous roles include Shortcuts sales director for the UK & Ireland for 11 years before taking on the role as managing director for Francesco Group (Southern Division) for six years, where he ran six salons and set up a training academy providing education and apprenticeships.

Based in the UK, Yogi will be instrumental in building relationships across the industry along with managing key accounts as Phorest continues its commitment to being the software of choice for the premium salon.

Ronan Perceval, CEO of Phorest comments ‘We are thrilled to welcome Yogi to Phorest and with him on board, we are gearing up to really go after our target market and continue to grow across the UK’.

Phorest Salon Software has also announced their latest innovative approach to help salons achieve the most out of their business. The leading salon software has announced the newly designed salon branded app, helping salons stand out from their competitors and owning their brand on a digital platform.

The Phorest salon branded app gives full control of the salons brand through combinations of themes and colours. The app allows salon owners to choose styles ranging from luxury to hipster and everything in between, all customised to match the salons imagery and decor.

The app is fully integrated with the Phorest software, therefore the colours, themes and styles selected in the app, will carry through to the Phorest email marketing campaigns and much more, allowing salons to fully enhance their brand. The best part is that salons won’t have to employ expensive developers or find designers who ‘get’ their brand - it’s all built in the Phorest experience on the right package.

The perk of having an app fully integrated into the salon software, is that it increases the user experience and allows salon owners to fully control their business from one place.

The salon branded app, lets the brand sit on clients’ phones, ready for them to book directly with the business. It allows clients to book appointments out of business hours which means that salon owners will be running their business, even when they’re asleep! This is extremely valuable as according to the latest research at Phorest, 46% of bookings happen outside of salon hours.

In addition, the branded app will have the same functionality, look and feel whether it’s used on an Apple or Android phone, allowing for a great user experience and ensuring that it remains consistent for all users.