Percy & reed salons return to the l’oréal group

Percy & Reed Salons have announced that they will be returning to the L'Oréal Group, with founder Adam Reed additionally taking on the role of L’Oréal Professionnel Editorial Ambassador. In keeping with their surroundings, the boutique Percy & Reed West salon in central London will carry L’Oréal Professionnel Tecni.ART styling, haircare ranges and hair colour. The buzzy Shoreditch salon in east London will house all Redken and Pureology, collections as well as Redken hair colour. Both destinations will also offer the full Kérastase product portfolio. Bringing more than 20 years of salon and session experience to his new role as ambassador, Adam is delighted to be back with L’Oréal. He says:

I am so excited to have some of my all-time favourite products back in my kitbag. Being an absolute product junkie, there are things that I have found impossible to replace that are truly iconic products; welcome home Tecni.ART Pli! The right products are essential to create looks that I am working on backstage, on shoots or on the red carpet and for me there is a quality over quantity driver all the time and now we have the pick of the cream of the crop.