Birmingham named uk's most colourful city
Published
20th Aug 2014
by
rachael

Birmingham has been named the UK's most colourful city, with more women undertaking hair colour appointments there than anywhere else in the country.
Researchers at PromotionalCodes.org.uk ranked the UK’s top ten most pampered cities, basing their results on the number of online vouchers and discounts used per head for each city.
Liverpool topped the list for the most overall professional beauty services per person, but was closely followed by Edinburgh. Manchester came third and was followed by London in fourth and Glasgow in fifth.
Researchers broke down the results further to identify the areas where certain beauty treatments were the most popular - revealing that Birmingham topped the list for the most hair colour appointments per person.
Leading colourist - and Birmingham native - Lisa Shepherd says: "I'm loving this new research on Birmingham being the capital of professional hair colouring and now everyone knows what we’ve known for ages – the Midlands is the place to be. It’s innovative, there’s a thriving fashion scene and clients are up for experimenting. My
Color Bar has been proof of that. Clients love the natural, glossy, gorgeous colours that we offer in our salons but the Catwalk Color appointment has seen clients really take to the idea of fast, fun and fashion orientated hair colour."
The top 10 in full is as follows:
1. Liverpool
2. Edinburgh (number one for waxing treatments)
3. Manchester
4. London
5. Glasgow
6. Birmingham
7. Newcastle (number one for fake tanning)
8. Sheffield
9. Leeds (number one for nail treatments)
10. Leicester
[Hair: Lisa Shepherd]