Paul mitchell named coolbrand for 2013/14

Paul Mitchell has officially been named as one of the UK's most desirable brands, scooping the coveted title of a CoolBrand for 2013/14. The prestigious CoolBrands list, now in its twelfth year, sees style influencers rate brands on categories including style, innovation and originality to produce a shortlist of the coolest brands in the country. Joining Paul Mitchell on the list are a host of leading names including Apple, Mercedes-Benz and Bang & Olufsen. Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: "The pressure on consumers' disposable income is still considerable, so having a loved and desired brand can provide a much-needed edge in the battle for discretionary spend. The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for Paul Mitchell’s reputation, but an indication of its future success." Paul Mitchell will be appearing at Salon International 2013, which takes place at ExCel London from 12 to 14 October. For more information and to book your tickets, visit www.salonexhibitions.co.uk or call 0844 894 2000. Don’t forget to follow @Salon_Intl and #salon2013 for all the latest updates, or like the Facebook page here.