Oway hosts international stylists in sicily

The beautiful city of Syracuse on the southeast corner of Sicily, Italy, played host to Oway for its three-day event for key UK salons and international affiliates. The biodynamic, organic Italian haircare brand gave an educational insight into the Care and Treatment products on offer and a sensorial and relaxing hands-on massage seminar that showcased the benefits of offering clients added value. Sicily is the home of some of the biodynamic ingredients used in the brand's portfolio and was the perfect setting for those salons who have embraced a sustainable way of thinking. Guests also visited Siracusa, Ortigia and Noto's monuments and archeological sites, as well as enjoy morning Oway massages on the beach. Simone Sighinolfi, commercial director, said: "The aim of our first Oway client event was to immerse our guests in the Oway way of life. Sicily is such a magical setting and the perfect backdrop for us to further explore the sustainable ethos and reveal a deeper insight into biodiversity and the biodynamic culture of our brand."