Oh so urban chic at danny oh

Hairdresser Danny Oh left his native Singapore to train at Vidal Sassoon, and decided to make his life here.

His eponymously titled salon opened in London's capital of urban cool, Islington's Camden Passage. A commercial area defined by high-end boutique shopping, and a celebrated antiques market, Danny has blended in with the locals with his flair for funky décor and display of quirky collectables, striking a chord with young urban professionals who appreciate quality, style and a good haircut.

Formerly an interior design showroom, the refit was achieved in less than six weeks and the result is an original and witty take on eclectic urban chic. Danny chose to work with Reedesign, a highly respected local firm of architects.

Fact File Name: Danny Oh Address: 9 Camden Passage, London Owner: Danny Oh Staff: Five Clientele: Young urban professionals Styling stations: Four Budget: £80,000 Budget Box Building costs: £15,000 Styling units: £30,000 Fixtures & fittings: £25,000 Electrics: £5,000 Plumbing: £5,000 How to Achieve the Look Furniture: Takara Belmont - 020 7515 0333 Design: Reedesign - 020 8525 2652 Top Tips Research potential locations thoroughly before making a decision Arrive at a realistic budget and stick to it Find a good builder who understands your vision Professional standards need to be applied to everything. There's no point in opening a business, unless you're going to do it

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