Not so glad to be grey

Published 17th Aug 2010

george clooney 2.jpgBad news for men, great news for hairdressers - once UK males reach the age of 45, the start to hate loads about the way they look - especially grey hair!
Yes, 45 marks the age when panic about appearance really sets in for men, according to the latest research from Mintel, and hair colour is the number one concern among 75% of this age group - not everyone enbraces the salt and pepper look made fashionable by George Clooney, it seems.

Infact, grey hair is the biggest concern for UK men in general, cited as a major worry by 51% of respondents. Hair loss or thinning is the second most common concern - worrying 40% of men, while ear and nose hair was upsetting 38% of respondents.

Head of beauty at Mintel. Vivienne Rudd said: "Although grey hair is traditionally seen as a mark of distinction in men, the reality is many men are unhappy with their newfound gravitas. As a result, older men may feel they need to try to maintain appearance and, therefore, bring a future boost to the male grooming market."

Here's to mid-life crises then!

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