Newcomer of the year 2011 - jasmine redstone
After being named a finalist in 2010, Jasmine Redstone was named the Newcomer of the Year at HJ's 2011 British Hairdressing Awards.
Her stunning collection combined elegant ready-to-wear styles with avant garde imagery to create a real wow factor. Here is the story behind Jasmine's creations.
Why did you decide to enter the British Hairdressing Awards?
I feel that the British Hairdressing Awards is the most valued hair competition in the hairdressing industry; through this competition I can convey my passion for hair photography and bring my ideas alive.
When did you start thinking about your collection?
This is my second consecutive year of being a finalist and I feel I gained a huge amount of knowledge from my first entry in 2010. I brainstormed my ideas in January, and pieced it together by May to shoot.
What was your budget for the shoot?
I truly feel money is not the key, the team brings the collection alive. We have an amazing photographer who is just as passionate as us and the connection between you and him and the overall goal needs to be felt throughout everyone.
How did you find a photographer, stylist and makeup artist?
Recommendation always helps. It's good to see that the team you are going to work with has produced good images in the past, and also understands the importance of it being about the hair. This was a second year working with photographer Stelianour Sani and make-up artist Jenna Jefferies who both brought the collection to life! In the past, I have struggled with clothes stylists, so this year my partner and I took on the role. We approached graduate designers and Ara Jo's electric green futuristic outfits really completed the images.
Tell us a little about your models. What do you look for in a hair model? How did you source them and how much did they cost?
We have worked with professionals, and freelance models, and although freelance models can be cheaper and more open for having their hair cut and coloured, professional models are on a different scale. They are amazing to work with, and can really make your day a lot less stressful through experience in front of the camera.
How long did it take from the day of the shoot to sending off a collection you were happy with?
We try to move as quickly as possible, from shoot to retouching to printing and handing in, deadlines are very important. We shoot in May to give plenty of time to pick the images, spend a day or two progressing them, then printing them, which can be a stressful period, as print quality fluctuates so much from printer to printer.
How did it effect life in the salon? Did it mean you had to be away from the salon a lot?
I prepare in my own time, maybe taking a maximum of 10 days for prep, meetings and the shoot. In the build up to the shoot, there is a lot to do from preparing the colour, to casting models and meeting with the team.
What three tips would you give to people considering entering the British Hairdressing Awards?
- Your team is key, be it, colourist, photographer, make-u artist and stylist, everyone has to have the same finished vision as yourself and all put in 100% effort.
- Planning can de-stress and help the shoot flow nicely
- Be open-inded throughout the whole experience, some things may work and something's may not, always have a back-p plan.
How, if at all, will you be marketing your win in the salon?
We have an in-house marketing department that take control of all aspects of this from producing window posters to including the news in our RUSH Magazine,which goes to all our clients.
