Neäl & Wølf has announced it is now Leaping Bunny approved by Cruelty Free International, the leading organisation working to end animal testing.
This confirms that the entire product portfolio of Neäl & Wølf has not been, or ever has been, tested on animals. They are only the second professional colour brand to achieve this approval.
From the beginning, Neäl & Wølf products have been tested in salons by haircare professionals. They undergo rigorous testing by industry experts to ensure products are of the highest quality, suitable for both salon and at-home use. Over the past two years, Neäl & Wølf have meticulously checked over 450 ingredients and raw materials across all of its product lines, with feedback from Cruelty Free International that each goes above and beyond the laws of governing animal testing.
What is The Leaping Bunny Award?
Leaping Bunny is the globally recognisable gold standard for Cruelty Free cosmetics and personal care and is the best assurance that a brand is genuinely committed to removing animal testing from its supply chain. It requires brands to investigate their entire supply chain for any cases of animal testing and pledging annually for continued compliance. This review certifies that all Neäl & Wølf products, raw materials, and ingredients are not tested on animals during any stage of product development and manufacturing.
Neäl & Wølf’s Work Towards Vegan Products
All Neäl & Wølf products are sulphate free, paraben free, TEA free and DEA free with a selection of vegan friendly products including their full professional colour range. Moving forward, all new product launches will be 100% vegan friendly and the brand are working to reformulate its current product roster to be vegan friendly too.
Neil Capstick, founder of Neäl & Wølf commented: “The Leaping Bunny award is a huge achievement for Neäl & Wølf, our team have worked closely with Cruelty Free International over the past two years to achieve this approval and we are proud to be rolling the label out across our roster of award-winning hair care. We have been a clear leader in affordable cruelty free hair care since we launched and are investing in reformulations that will allow our entire product range to be 100% vegan friendly. This is really important to us and our customers and will further our credentials as a cruelty free brand. Being only the second professional colour brand to be Leaping Bunny Approved makes this a landmark achievement and signifies the importance of this approval for our industry.”
An Eco-Friendly Brand
Continuing their journey to becoming more sustainable, Neäl & Wølf are also working to bring new and improved packaging made from a minimum of 35% PCR Plastic, meaning it has already been recycled before use, helping to reduce single-use plastic. Neäl & Wølf are also partnered with the Green Salon Collective to help salons recycle more while raising money for charity.
Learn more about the benefits of using vegan products in your salon here.