My salon international - antoinette beenders
Published
19th Aug 2008
by alexherrera
As Aveda's Global Creative Director, Antoinette is the driving visionary force for the images representing the company. Since 2005, she has continuously evolved the brand to become more fashion forward and modern. Throughout her prolific career, Antoinette has won many of the world's hairdressing awards, including British Hairdresser of the Year.
We caught up with her to talk about Europe's largest fashion-led hairdressing exhibition, Salon International.
The first time I appeared on stage at Salon
What do you get out of your Salon International visit?
It's a great place to meet friends, see the latest products and generally catch up.
What will you be doing at this year's exhibition?
I love looking at the entries for the British Hairdressing Awards.
Who are what inspires you most at the exhibition ?
The Fellowship stand where one can see all the new talent coming through.
What's your top tip for first time visitors?
Go early and wear flat shoes.
What's in your Salon International Survival Kit?
Water; Aveda Lip Saver and Aveda tea bags - that's what keeps me going
Sum up Salon International in three word
Inspirational, fun and crowded
