Scalp and hair health brand, MONPURE London, has been announced as the official Hair Sponsor of Copenhagen Fashion Week’s NEWTALENT showcase, continuing the brand’s collaboration with this sustainably-minded fashion week.
Copenhagen Fashion Week has propelled itself into top global fashion week status as the Scandinavian fashion scene is now a world-renowned destination for its commitment to creating a more sustainable future. It provides a platform for many emerging visionary talents while passionately championing sustainability. MONPURE will power all things hair backstage at some of SS24's shows, including Henrik Vibskov, rising label TG Botanical, and Copenhagen Fashion Week NEWTALENT designers P.L.N and Rolf Ekroth.
Natanel Bigger, Founder & CEO of MONPURE, comments: “MONPURE London is proud to collaborate with Nordic designers as the official hair sponsor of Copenhagen Fashion Week NEWTALENT. Supporting new talent, innovative luxury and sustainability are all at the core of our brand ethos. We are honoured to help foster the designers' development as the next generation of fashion tastemakers and achieve their goal of creating a more responsible fashion industry. MONPURE is proud that Copenhagen Fashion Week has put its trust in our professional stylists and innovative products to create hairstyles that will bring their beautiful designs to life, whilst protecting models' hair health.”
Fashion Week is a time when models' hair often endures significant stress and styling, leaving it in need of rejuvenation. Recognising these unique challenges, MONPURE offers a multi award-winning range of hair care products that protect and rebuild the natural strength of hair, ensuring it is runway ready. The brand's scientifically-proven products are crafted with potent active ingredients including retinol, vegan silk peptides, AHAs, BHAs, vitamin C and Coenzyme Q10. These ingredients work together to create an optimum environment for hair growth by rebalancing the scalp, clearing blocked follicles, and strengthening and rebuilding strands at the root.
Cecilie Thorsmark, CEO of Copenhagen Fashion Week, says: "To me, the heart and spirit of Fashion Week is not only what we see on the runway; it is found backstage amidst the energy and preparations, and MONPURE is no exception. We are thrilled to embark on this transformative journey and expand our partnership with MONPURE. It understands that hair is intrinsically linked to identity, and works to restore hair and confidence with its solutions. In an industry that can impact the health of models' hair, MONPURE stands out by prioritising their well-being. It empowers our emerging designers by capturing the essence of their unique DNA through exceptional hair health solutions and expertise.”
Known as the world’s most sustainable fashion week, Copenhagen Fashion Week requires fashion brands to have at least 50 percent of their collection made from certified, up-cycled or recycled materials. Brands must embed sustainability into their collections, educate on sustainability and environmental practices, showcase zero waste productions and off-set their show's carbon footprint. MONPURE upholds the fundamental tenets of Copenhagen Fashion Week; it prides itself on only working with consciously selected suppliers that match its high ethical standards, while its packaging is composed of 100% post-consumer recycled plastic, recyclable shipping boxes, fully biodegradable and compostable labels and soy ink printing. Each of its formulas are sourced in Europe before being supercharged in its German laboratories.