Michael gordon introduces streamlined purely perfect range

Sometimes simple can be effective, which is precisely the reasoning behind Bumble and bumble founder Michael Gordon's new range; Purely Perfect. Comprising just three products, the new line is all about creating a simple, clean, streamlined approach to hairdressing. Removing the sometimes complicated decision-making process that can come with an extensive product lineup, Purely Perfect is designed to work for all hair types and abolish the need for countless products - both at home, and in the salon. Purely Perfect comprises a Cleansing Creme, Foundation Creme and Smooth Finish. All products are detergent-free and formulated from high-end, natural ingredients. Cleansing Creme is the brand's shampoo and promises to work on hair of all types, restoring it to a healthy, natural state and reducing the need for conditioners and masques. Foundation Creme is a finishing product for use after washing and Smooth Finish is the sole styling product, designed to give a smooth, clean, natural finish. "Purely Perfect was born from a desire to return to a time when things were simple," says Michael of the Purely Perfect website. "We are about less is more, purity, simplicity and elegance." Find out more about Purely Perfect on the brand's site.