Melvin Royce Named ELEVEN Australia Artistic Director

Melvin Royce Lane has steppd into the role of Global Artistic Director at ELEVEN Australia.

With his 20-years experience in the hair industry, Melvin has a profound connection to the fashion world and is known for his contemporary and innovative approach to educational strategies within the brand. 

Melvin's expertise is not confined to the theoretical aspects; his hands-on experience directing hair for high-profile fashion events, such as Australia’s Next Top Model and various esteemed fashion weeks, allows him to translate cultural trends into educational content seamlessly.

His role is multifaceted, encompassing the development of ELEVEN Australia's COLOUR line and the curation of cutting-edge cutting and styling education programs.

Melvin's influence is pivotal in shaping the brand's educational and creative direction, ensuring that ELEVEN Australia continues leading hair fashion trends.

Melvin says: “Embarking on this new journey with ELEVEN Australia fills me with immense pride. It's a privilege to align with a brand that fuels my passion daily. This role is not just a title, it's a commitment to inspire, to lead and to elevate the hair industry on the global stage.” 

Jo Robertson, ELEVEN Australia's UK Education Director says: “We are really excited to see what the future holds with Melvin as Artistic Director. Melvin has always played a big part in our success and he has gathered many fans in the UK, his wealth of experience and knowledge will help us to continue to lead the hair and colour market with ELEVEN Australia."

Melvin will be back in the UK in September and October for the ELEVEN Australia Studio Sessions on Monday 30 September at Heist Studios Warwick and Tuesday 1 October in Cleveland appearing alongside ELEVEN Australia Brand Artist, Paul Dennison.