Maximise your salon music choices with ppl

Music is an integral component when designing the perfect environment for customers to experience the brand while relaxing and receiving an appointment. And the right choice of music can help them to differentiate their salon and their unique points of difference from their competitors too. Whether it’s setting the perfect atmosphere to enhance customer experience, accompanying an in-store promotion or increasing staff productivity and morale, music is one of the most adaptable, dynamic tools available to salon owners. Paul Stead, Managing Director at TSG Media says: "Music is a powerful way of deeply connecting your brand to customers. It can extend a customer’s visit and in doing so, naturally increase the amount that they spend with you by driving repeat visits and purchases. Sound as unique as your proposition; for if you sound like everybody else, then you’ll feel like everybody else. Use music to differentiate yourself from the competition, make it match your brand’s personality and hit the customer right between the ears."

Here, Paul offers some key tips to maximise the impact of your music:

1. Take time to really understand who is visiting your salon. Find out what their tastes are and how you would like them to perceive your brand personality, style and services. Music is the voice of your brand, and using a soundtrack that doesn’t fit well is really obvious and sounds inauthentic to your customers. 2. When curating your soundtrack, take into consideration that each day of the week has a different feeling. For example Tuesday mornings feel different to Friday evenings and busy Saturdays feel very different to Wednesday afternoons… Does your music reflect this? 3. Change your atmosphere in an instant, by altering the tempo or volume for example. Music is much more agile than other ambient tools such as lighting and you can use this to your advantage. Pound for pound, sound is a one of the most cost-effective atmosphere creation tools available to salons. 4. Make sure you are correctly licensed. It’s an easy process to find out what PPL and PRS for Music licences you need, and they ensure that the people that make the music you use are fairly paid.

If music is shaping your business, pay for it online with a PPL licence

Playing music can benefit your business, so be fair to musicians and the music business by making sure the people who contributed to creating it receive the payments they’re entitled to. If you’re playing recorded music in public, even on the radio, you usually need a music licence from both PPL and PRS for Music to ensure you’re legally compliant. PPL collects and distributes licence fees for the use of recorded music on behalf of record companies and performers. PRS for Music does it on behalf of songwriters, composers and publishers. To get your PPL licence online now, visit ppluk.com/apply-online. It only takes a few clicks.