Matthew curtis launches paused for thought campaign with new partnership

Celebrity hairstylist Matthew Curtis and menopause support app, Balance, have launched the Paused for Thought campaign to help educate the UK hairdressing industry. ‘Paused for Thought’ nationwide campaign includes a host of educational resources and training materials, which aims to train all salons in the UK about the effects of menopause, and give salon staff the power to know how to efficiently signpost the correct help and guidance for those who are experiencing menopause, or know somebody who may need it. The campaign aims to be the catalyst for more much needed conversation on what has been a taboo subject for far too long. Matthew’s salon, based in Stratford-upon-Avon was the first to be educated on menopause, allowing both stylists and assistants to use their close rapport with clients to make positive changes in the lives of those who are affected by menopause. The Balance app was launched by Dr Louise Newson back in 2020, with the mission of making menopause support inclusive and accessible to all. Matthew discussed the importance on the continued growth of awareness surrounding menopause: "The conversation on menopause is thankfully louder than ever. Yet despite this, hairdressers and stylists are still very ill-informed and badly educated on the subject and this is why we have developed Paused for Thought. "By debunking the many myths and providing more education to hairdressers, we can – as an industry – not only champion this important aspect of women’s health but individually make it easier for women to receive the right guidance much more quickly than ever before. All of which will tangibly improve the future health of women across the country." Dr Rebecca Lewis, GP & menopause specialist and director at the Balance app, spoke passionately about how beneficial Paused for Thought can be for both the hair industry and for the nationwide outlook on menopause and treatment: “Hairdressers often listen to all sorts of stories from clients, and women tell them various worries, stresses and any health concerns they have. In addition, many women notice that their hair becomes more brittle or thinner during perimenopause and menopause as their oestrogen levels, which are essential for hair growth, become lower. Matt is the most talented hairdresser I know and talking to him, it become clear that we have a great opportunity to work with the hair industry to raise awareness and really make a difference to many people’s lives.”

About Balance

Founded by Dr Louise Newson, Balance app is the only menopause app certified by ORCHA and recognised as safe, accredited, compliant, and trusted to feature in digital health libraries for the NHS and other national health bodies around the world. Created with a single mission in mind, to make menopause support inclusive and accessible to all, Balance app provides evidence-based and unbiased information to help you become better informed, prepared and empowered during perimenopause and menopause. Balance was awarded ‘Product of the Year’ at the 2021 Bionow Awards, recognised as an innovative solution to a particular problem encountered within the health sector. Did you know Matthew shared one of his most uplifting hair stories with us? You can read it here.