Matrix destination imagination inspires in spain

More than 1,600 hairdressers from around the world converged in Andalucia, Spain for the first Matrix Destination Imagination event. The event spanned three days of knowledge sharing, creativity and networking, developing talent with the help of the Matrix global design team. Two days of hands-on workshops gave hairdressers the opportunity to learn about colour, cut, styling and business. Cutting workshops were led by Matrix global artistic directors Jamie Stevens and Paul Falltrick, while Dan Csicsai and Daniel Roldan from the US led workshops in styling. Colour workshops were led by UK artist Jo Jordan and Christopher Benson from the US. Monica Teodoro, general manager for market development for the L’Oreal Professional Products Division led the business workshops, introducing a new concept in business thinking: salon emotion, a seven step journey aimed at re-enchanting the client. Evenings saw shows hosted by the Matrix global design team, introducing trends and product innovations for 2015. Hooker and Young presented the mesmerising grand finale.