L'Oréal Professionnel Celebrate 20 Years Of ID Artist

Published 09th Nov 2023 by Josie Jackson

On Sunday 29 October, L’Oréal Professionnel Paris celebrated 20 years of the iconic ID ARTIST Programme at the new L’Oréal Gateway Academy in London. Invited guests included industry icons, former ID ARTISTS, press and friends who gathered together from all over the UK and Ireland to celebrate this significant milestone.

The pinnacle of the evening was a spectacular stage presentation, co-created by four previous ID Icons and the current 2023/24 ID ARTISTS, showcasing the highest level of hair artistry and team collaboration. Guests were taken on a discovery journey throughout the years to Reflect, Reimagine, Reinspire and Reignite the evolution of hairdressing as an art form and the legacy of the ID ARTIST programme – with the L’Oréal Professionnel Paris brand heritage and DNA at the
heart of it all.

ID Icons

Abigail Butler – Strictly Xtended @msabigailbutler
Andrea Dorata – Dorata Hairdressing @andreadorata
Marlon Hawkins – Brooks & Brooks @marlonjhawkins
Nancy Stripe – Stripe Colour Studio @nancystripecolour

2023/24 ID Artists

Adam Cunningham @adamboetavia_
Amelia Cicale @_hairbyamelia
Amy Newton @amy.antidote
Augusto Miranda @augustomirannda
Callum O Donovan @callumodonovan
Caspar Finch @casparfinch
Clare Kenny @claregallagherhairstylist
Dean Taylor @dean_clipso_stalbans
Elle Foreman @elleforemanhair
Eloise Taylor @eloisetaylorhair
Francesco Merico @francesco_merico_
Georgia Haverty @georgiahaverty_
Giuseppe Di Rosa @gigihairlover
Laszlo Roman @lazcreates
Mark Sherwood @sherwoodhair
Megan O'Donoghue @meganod_hair
Natasha Cameron @hairbyntash
Neill Cooney @HairXNeill
Orla Langton @orlahairlangton
Phoebe Wade @phoebeflorence_hair
Sara Bergantini @sarabergantini
Stephen Campbell @ste_boi
Troy Boyd @troytobiashair
Yolanda Dunne @yolandadunne_

What is the ID ARTIST Programme?

A two-year mentorship and development programme aimed at fostering talent and helping individuals at all stages of their career refine their skills and gain further exposure. The ID ARTIST programme is full of inspirational, education and unique
hairdressing opportunities. Not only do the successful candidates gain new skills and self-development, but also the opportunity to connect with and learn from like- minded creatives from all over the UK and Ireland.

Why join the ID ARTIST Programme?

The ID ARTIST Programme is widely recognised as one the top development programmes in the hairdressing industry. The ID ARTISTS are trained and developed by top industry names for a minimum of five days per year to include: presentation skills, educating fellow hairdressers, digital upskilling, hands-on training and exclusive previews of new brand launches, with a multitude of other opportunities exclusive to ID ARTISTS.

How to join the ID ARTIST Programme?

Auditions are held at the start of the year with 12 new places available on the upcoming 2024-25 programme. ID ARTIST auditions are open to various skill set combinations. Candidates will be asked to indicate their area of skill and focus in the
following categories: hair cutting, styling and/or colouring.

The entry process is entirely digital and includes two formal audition steps:
Step 1: Submit an audition video showcasing a complete total look on a live model
Step 2: A virtual interview with a panel of industry experts (for successful entries from first round of judging)

Key dates:
Auditions Open: 9 th January 2024
Auditions Close: 16 th January 2024

Register your interest on uk.lorealaccess.com or ie.lorealaccess.com to receive via email the full 2024 ID ARTIST Auditions Information on the 1 December 2023.

Josie Jackson

Josie Jackson

Published 09th Nov 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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