L'Oréal ID Artist Launches for 2025

Are you at a point in your hairdressing career where you are ready to embrace new opportunities, experience the ultimate in education and gain exposure for your extraordinary talent? If yes, the L’Oréal Professionnel ID Artists programme could be for you...

The L’Oréal Professionnel ID Artist programme has helped launch and evolve the careers of some of hairdressing's brightest stars – including past alumni Marlon Hawkins, Nancy Stripe and Abigail Butler. ID Artist is a two-year mentorship and development programme that aims to foster hairdressing talent, no matter what stage you have reached in your career.

Just look at where it can take you!

Running from March 2025 until December 2026, the programme will take successful applicants on a creative and inspirational journey, opening doors through new connections and experiences while developing skills to help members achieve their full potential.

If you think you have the talent and commitment to qualify for the 2025/26 programme, there’s no time to waste. Head over to lorealaccess.com for all the details. 

Submissions close 16 January 2025!

The Auditions

STEP ONE: Create Your Audition Video

• Prepare a complete total look featuring a model based on something that inspires you. 
• Present this look with a 5-minute, landscape video and explain how you achieved the look, including the techniques and products used. 
• Make sure you talk throughout your video and record on a plain background.
• The video must involve cutting, styling or colour results, or a combination, using only L’Oréal Professionnel styling and/or colouring products. It should be based on the skill areas you want to profile to the judges. 

STEP TWO: Interview

From all the video entries, an expert judging panel will select 36 entrants to go through to the second round. Finalists will be invited to participate in a 10-minute virtual interview with a panel of judges to talk the technical process used to create your look, as well as your inspirations and creative thought process.

Don’t miss out on this incredible opportunity to experience two years of peer-led education and mentorship as well as the chance to network with some of the industry’s leading names and meet other like-minded hair pros in a journey that promises to help you fulfil your full potential as a hair artist.

For more information head here.