London style tribes: get the look with clipso

There are countless London style tribes, with their distinct looks defining the very different areas of the capital. Darren Fowler, managing director of Clipso London, is a regular backstage at London Fashion Week - here he dissects five distinct style tribes and shows how to recreate their signature styles. Hair by: Darren Fowler Make Up by: Nora Nona South East London Girl Who: Whether she's prancing around Peckham or dining in Dulwich, she likes to keep your hair low maintenance and fuss free. Think natural waves and sophisticated plaits. 1. For natural looking waves, dampen hair with water or let it semi air-dry after washing. Then roughly part the hair into four sections and keep separated with clips. 2. Spray each section lightly with hair spray. 3. Start twisting the hair in the direction you want the curl to be - usually away from the face. Keep twisting until it tightens to the point it starts to spiral on its own. 4. Twist into a tight bun and pin to secure. 5. Blow-dry the hair until it’s dry. The longer you dry it, the tighter the curl will be. 6. Unpin the hair and separate the waves using your fingers before scrunching to add some body. 7. Lastly, spritz with a finishing spray to keep flyways at bay. Shoreditch Girl Who: Usually found lurking around Box Park, her hairstyle is purposeful but put together - the undone top knot is her go-to style. 1. It’s important to have some texture in your hair for this style, so start by spraying dry shampoo into the roots and blending into the hair with your fingers. 2. Flip the head upside down and gather hair into a ponytail on top of the head. Loosely secure with a band. 3. Wrap the ponytail around the loose band and secure with Kirby grips or an elastic. For an even more dishevelled look, tease out small sections. Camden Girl Who: Rarely seen without hair extensions, hair is trendy and vibrant to match her style. Double buns are a current favourite.  1.Start by creating a centre parting. 2.Style hair up into pigtails, placing them right at the back of the head. 3.Tease the ponytail for extra oomph and spritz with hairspray for texture. 4.Twist the ponytail up and around. Pin the bun in place and repeat on the other ponytail. West End Girl Who: All about sophisticated, chic style and well-maintained tresses. With a nod to the Spring/Summer 2015 relaxed ponytail trend, hair is usually pulled back, for an easy yet still indulgent look.  1. Spritz dry hair with L’Oreal Profesionnel Tecni-Art Hot Style Constructor and then tong into large curls, using a ghd Creative Curl Wand. 2. Take the bottom section of hair and brush back. Secure with an elastic into a low ponytail, leaving the top of the hair untied. 3. Take the top section of hair and brush back from the sides, wrapping around the bottom elastic before pinning in place. 4. Gently pull tendrils of hair out from the front to create a dishevelled, more relaxed look and spray with hairspray. Dalston Girl Who: Big on bleach, pastels and worn-out red; hair chalks are her best friend. 1. Start by wetting the hair so the colour will take to it. Blondes don't need to do this unless you want the colour to stay in longer. 2. Apply the chalk to strands of hair in a downward motion. 3. Seal the colour in with a hairdryer, flat iron or a curling iron to add waves. Apply hair spray as a final step.