London fashion week spring/summer 2013: jena theo
Published
18th Sep 2012
by rachael

Lorenzo Favata created 'reduced' beehives for the Jena Theo Spring/Summer 2013 show at London Fashion Week.
Show: Jena Theo
Stylist: Lorenzo Favata for Evo
The inspiration: A tattooed lady from the 1950s, softened with a modern twist.
The look: A pyramid section of hair at the crown was backcombed, using Haze Styling Powder and Builder's Paradise texture spray to create a malleable volume.
In contrast, the lengths of the hair were ironed through with Love Touch Shine Spray used to add an ethereal, weightless shine.
Key products: Evo Love Touch Shine Spray, Haze Styling Powder and Builder's Paradise