London fashion week autumn/winter 2013: london college of fashion ma
Published
15th Feb 2013
by rachael
Kenna created effortless down 'dos for the London College of Fashion MA show at London Fashion Week.
Show: London College of Fashion MA
Stylist: Kenna and the ghd Team
The inspiration: No one inspiration as the show featured ten different designers, but the overall brief was to capture the energy and coolness of the young graduates.
The look: There had to be one versatile look to complement each collection and work with the array of styles.
A cool, effortless straight style was eventually chosen with texture. The key focal point of the look was the direction of the roots - forward to give a youthful, shy, face-framing look.
Get the look: Hair was prepped at the roots with ghd style root lift spray, working the product into the hair using light strokes with the ghd oval dressing brush and the ghd air hairdryer to train the roots flat and towards the face (this is a very important process as we don't want the hair to lift as the models go down the runway).
Beginning ΒΌ way down the length of the hair run the ghd V gold classic styler straight down through the hair to create severe ends, shine and definition.
Starting at the crown forward, use the ghd air hairdryer and a ghd paddle brush to direct the roots towards the face. At the same time, create a directional centre parting by focusing on the forward motion - this will help bring some airy movement into the face.
Add some bend to the hair movement around the face with ghd V gold classic styler by folding the front layers around the stylers and giving the hair a gentle pull down and ensure you reach hidden layers under the top lengths of the hair. Note: make sure the harshest bend follows the lines of the cheekbones.
Use the ghd oval dressing brush to create wispy layers and to smooth hair down from the roots and follow by spraying the ghd final fix hairspray in the palm of your hands to tweak hair.
Key products: ghd style root lift spray, oval dressing brush, air hairdryer, V gold classic styler, paddle brush, final fix hairspray
