London fashion week autumn/winter 2013: house of holland
Published
16th Feb 2013
by rachael
Adam Reed created sweaty texture for the House of Holland Autumn/Winter 2013 show at London Fashion Week.
Show: House of Holland
Stylist: Adam Reed and the BaByliss Pro team
The inspiration: 'Sweat head' - a girl whose been out dancing all night and slept on her hair.
The look: 'Bent texture' - a natural parting with hair full of texture. All about the tools, not the products for creating real movement.
Get the look: Hair was prepped with Percy & Reed texture spray then dried in with the BaByliss Pro Volare dryer.Once dry, hair was wrapped around 38mm Dial-a-Heat Tongs in large sections and held in place for ten seconds to create a wave right through to the end.
Hair was then brushed through with a bit of Percy & Reed Finishing Polish and oil worked through to create a worn-in, slightly sweaty feel. A section was worn over the shoulder on either side with a 'skinny' section sitting against the back.
Key products: BaByliss Pro Volare, 38mm Dial-a-Heat Tongs
The gossip: The invite for the show was an old-school mix-tape, in keeping with the rave theme of the show.
