London fashion week autumn/winter 2013: erdem
Published
19th Feb 2013
by rachael
Luke Hersheson created spookily straight hair for the Erdem Autumn/Winter 2013 show at London Fashion Week.
Show: Erdem
Stylist: Luke Hersheson for L'Oréal Professionnel
The inspiration: Wednesday Addams - tough and slightly androgynous.
The look: Side parted, straight, simple lengths.
Get the look: Hair was styled in a side parting from the middle of the eyebrow and and prepped with L'Oréal Professionnel Tecni.Art Pli before drying with a round brush.
Hair was then straightened in sections using the SteamPod for a sleek, super-smooth finish.
Ends of the hair were then blunt-cut to create a pristine, manicured look.
Key product: L'Oréal Professionnel Pli, SteamPod
The gossip: This was the first Erdem show to feature hair worn simply down.
