London fashion week autumn/winter 2013: ashish

Ali Pirzadeh created wind-tunnel volume for the Ashish Autumn/Winter 2013 show at London Fashion Week.
Show: Ashish
Stylist: Ali Pirzadeh for L'Oréal Professionnel
The inspiration: Wind-tunnel hair
The look: Serious volume with dry texture
Get the look: Hair was prepped with Tecni.Art Volume Architect root lift, Volume Lift spray mousse and Full Volume Extra blow-dry mousse, before hair was dried upside down to create massive volume.
Once dry, hair was styled with tongs and set in curls to cool, misting with Infinium hairspray to help create the shape.
Hair was then brushed out using Super Dust to create even more body.
Key product: L'Oréal Professionnel Tecni.Art Volume Architect, Volume Lift, Full Volume Extra, Super Dust and Infinium.
The gossip: This was the last show of London Fashion Week for most models. Product overload? For once, no problem.