London fashion week autumn/winter 2012: felder felder
Published
17th Feb 2012
by rachael

Show: Felder Felder
Stylist: Adam Reed for Sebastian Professional
Inspiration: A grungy Kate Moss in her 90s Johnny Depp-dating era, Ryan McGinley's cave picture and the Mayan calendar.
The look: The Autumn/Winter 2012 Felder Felder collection was titled 'blonde', but there was more than just one colour on display backstage - although the look was inspired by one of the ultimate blondes, Kate Moss.
Proving that the grunge look isn't over, Adam created loose waves full of texture which was designed to move as the models strutted. It was glamorous grunge - hair that still looked glossy and in amazing condition.

Get the look: Hair was prepped with Sebastian Professional Trilliant and roughly blow-dried to add texture.
Large sections were then made and hair was sprayed liberally with Zero Gravity.
The very ends of the hair were then wrapped around heated wands to create a loose, unstructured wave with the ends left straight - nothing too 'done' here.
Hair was then worked through with a small amount of Matt Putty for a dishevelled finish.
Key products: Sebastian Professional Trilliant, Matt Putty and Zero Gravity Hairpsray.
The gossip: TV presenter Jameela Jamil didn't look happy to be standing throughout the show - especially when fashion guru Brix Smith Start made space on the front row for her black pug to take a seat.