London collections: men - hackett
Published
25th Jun 2012
by rachael

The TONI&GUY team created Great Gatsby-inspired suave styles for the Hackett Men's show at the Spring/Summer 2013 London Collections.
Show: Hackett
Stylist: Jody Taylor and the TONI&GUY Session Team

Inspiration: Inspired by the bygone era of The Great Gatsby brought forward to current day, fusing modernity and nostalgia, combined with classic boathouse suave and sophistication.
The collection: From British sporting achievement to Mediterranaen artistic endeavour, Hackett London's Spring/Summer 2013 collection gives a uniquely modern approach to evocative sartorial style. Through solid associations with quintessentially British establishments and events such as the Oxford and Cambridge Boat Race, Hackett's contemporary take on classic menswear conveys authenticity and originality.

The look: "Gentlemen on the lawn."
Get the look: The hair is prepped with a spritz of label.m Sea Salt Spray throughout the hair to encourage a natural wave and placed in an exaggerated side-parting.
Blowdry on a low heat, using your fingers to encourage a natural wave.
Apply a small amount of label.m Soufflé to combat frizz
Finish with label.m Hairspray to hold in place
Key products: label.m Sea Salt Spray, Soufflé
Hairspray