Label.m pliable definer launches for lfw

label.m Pliable Definer is launching; a new backstage essential from the professional hair brand, just in time for London Fashion Week. Designed to help session stylists and salon stylists alike create reworkable looks with a high-shine finish, the new product delivers defined-yet-light control. Ideal for short and mid-length styles, the styling paste allows you to rework your look, whether you want to wear it smooth or more textured - why be defined by just one look? Pliable Definer will launch at London Fashion Week, where label.m are the official haircare partner and where the team will be styling a host of shows. RRP £12.99 [Image: Jamie Wei Huang Autumn/Winter 2014 - Hair by Pinar Necati and the TONI&GUY session team]