Label.m pairs with giles deacon for a third season

Published 09th May 2012 by rachael
giles-labelm-swan-print.jpg
label.m has teamed up with leading British designer, Giles Deacon, for a third time with an exclusive limited edition product collaboration.


The elegant swan print from Giles's highly-acclaimed Spring/Summer 2012 collection - originally spotted on billowing maxi dresses and body-con bodices - has been recreated on a covetable tote bag and matching cosmetics pouch, which salons will be able to offer as a gift with purchase promotion.


Created to further fuse label.m's link with fashion - the brand is the only haircare range used at the Giles show each season - the collaboration will also encourage salons to embrace some London Fashion Week cool with every client.


Sacha Mascolo-Tarbuck, global creative director, says: "Fashion is at the core of everything we do and to have the opportunity to work with arguably the most celebrated British designer is incredibly exciting."


"Giles dresses fashion royalty and exemplifies the 'Brit cool' element of design that makes London Fashion Week such a notable event.  We are incredibly proud to continue our sponsorship of him and it's an honour that he has designed yet another set of beautiful accessories for us."


Clients will be able to receive one of the following exclusive gifts with purchase;


  • Cosmetics pouch free with any two full-sized label.m products;
  • Tote bag free with any three full-sized label.m products;
  • or both bag and pouch free with any five full-sized label.m products.




rachael

rachael

Published 09th May 2012

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