L'oreal professionnel presents spring/summer 2013 catwalk showcase

Published 21st Mar 2013 by Admin
L'oreal professionnel presents spring/summer 2013 catwalk showcase

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The L'Oreal Professionnel Catwalk Showcase 2013 was a chance for stylists to learn about the latest catwalk-inspired trends, colours and cutting techniques from the ID Artist team.

Kelly May from Cutting Crew, Freya from Electric London, Emma from Brooks & Brooks and Jamie from RUSH introduced a range of looks all inspired by natural colours and textures - flowers, leaves and trees were referenced, as well as celebrities ranging from Alexa Chung to Jane Birkin.

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Each of the ID Artists created hairstyles live on stage, such as Jamie Benny's classic 50s meets 90s grunge look above. There were also a number of short videos showing the creation of L'Oreal's Nature Ombre collection by James Pecis, and highlighting L'Oreal's new Steampod styling tool.

Colour at the showcase took a subtler turn than has been seen for the past few seasons - vivid dip dyes are giving way to more natural looking ombres and highlights, while a high gloss finish is the number one priority for beautiful, on-trend hair.

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When it comes to texture, it's all about enhancing what's there naturally - whether that's abundant curls or straight, shiny locks, both of which were shown on the catwalk.

Make up for the models was inspired by the runways at Prada and Giles - eyes framed with mascara, flawless complexions and a bright pop of colour on the lips. Likewise the clothes were a selection of vibrant florals, bringing a bit of sunshine to the audience before they faced the cold night outisde.

loreal-ss13-catwalk-showcas.jpgThe L'Oreal ID Artist Team are pictured above - for more information on joining visit the website here. 

Admin

Admin

Published 21st Mar 2013

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