Kieron fowles announced as regis creative director

Kieron Fowles from Birmingham has joined Regis UK - the UK's largest owner and operator of hair and beauty salons - as their new creative director. His new role will see Kieron bring his artistic vision to Regis, Supercuts and Express Hair & Beauty by Regis. Kieron has worked in the industry for ten years, most recently as an art director at TONI&GUY. This role saw him work backstage at fashion week as well as on high-profile editorial shoots. Speaking about his new role, Kieron says: "I am thrilled to have been appointed as Regis UK's new creative director and look forward to bringing my creative vision and insight to the role. I have always had a true passion for hairdressing and being able to practice and implement the art form for such recognised and leading brands is something that I find really exciting. "One of my favourite parts of the job is having the ability to follow key trends and adapt my artistic direction to meet the ever-changing needs of the industry. I am looking forward to pushing the boundaries in hairstyling, using innovative techniques to create exciting styles and textures that can really lead the way in the hair and beauty market." Marketing manager at Regis UK, Jenny Smith, added: "Kieron will provide us with a key vision and on-trend creative edge that will ensure our salon brands remain strong, recognisable and successful. He is a highly-experienced, skilled individual with a fantastic track record and a keen creative eye - I am sure he will play an important part in ensuring we continue to go from strength to strength."