Keune Announces New Global Ambassador

Published 16th May 2023 by Josie Jackson

Celebrity Stylist Luke Benson has been unveiled as new Global Ambassador for haircare brand Keune. Former London Hairdresser of the Year at the British Hairdressing Awards, sponsored by Schwarzkopf Professional, Luke has worked with some of the world’s biggest stars throughout his 18-year career, including Billie Eilish, Louis Tomlinson, Liam Payne, Joe Jonas, Michelle Keegan, Anna Friel and leading Bollywood Actress, Amy Jackson.

In addition, Luke has previously created some iconic hair moments at both the BRIT Awards and the James Bond premiere, as well as being stylist of choice for brands including Tom Ford, Miu Miu and Joshua Kane.

The appointment further enhances the reputation of one of the world’s leading multination brands specialising in high-quality professional products for the hair industry, with Luke responsible for the company’s global innovative campaigns and within the UK will be involved in the education programme and ongoing content creation.

Luke said: “I’m very excited to have the opportunity to become Global Ambassador for Keune, and to help the ongoing development of such a prestigious and iconic family-run brand, which has always stayed loyal to the hairdresser with its fantastic range of products. I want to give back to the industry and with the further development of the brand’s education programme, will help to train and encourage the next generation of hairdressers to ensure a very promising future for the industry. I look forward to working with the team for many years to come.”

Darren Potter, General Manager of Keune UK, added: “Luke is one of only a few hairdressers to have made a name in both the hair industry and session worlds and we are all delighted to welcome him to the Keune family. His creativity levels are second-to-none and we can’t wait to start working with him on some very exciting projects coming up in 2023.”

Meanwhile, Joanne van Hoeflaken, Global Education Manager for Keune Haircosmetics, adds: “We feel so lucky to have Luke on board and we cannot wait to create some really cool things together.”

Luke joins an ever-expanding list of esteemed stylists, with Keune previously appointing Andrew Barton as UK Creative Ambassador, Jamie Stevens as Creative Style Ambassador and Master Colour Ambassador, Jo Mckay.

Keune, currently active in over 85 countries, has recently published its Sustainability Report, designed to ensure a long-term vision focused on enhancing the well-being of the company’s employees and society at large. The report highlights the brand’s overarching strategic pillars – Enhancing Wellbeing, Sustainable Production and Sustainable Products & Packaging – all of which have time-bound targets and all play a central role in integrating sustainability into the business operations.

Josie Jackson

Josie Jackson

Published 16th May 2023

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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