Kerastase television campaign launched to mark 50th anniversary

The first ever Kerastase television campaign will be broadcast this year, to mark the brand's 50th birthday and champion their award-winning hair oil, Elixir Ultime. Starring in the advert will be the brand's muse, Kate Moss. Showcasing a variety of styles, including jumbo disco curls and her trademark tousled waves, the advert will show off how the oil can make any finish look glam, shiny and healthy. The Kerastase television campaign is also destined to drive clients through your doors by offering free samples of Elixir Ultime from their nearest salon, which they will be encouraged to find through an online salon locator. "As a leading professional hair care brand, supporting our industry is paramount," says Kenneth Campbell, managing director of L'Oreal Professional Products. "This year, Kerastase celebrates its 50th anniversary and it’s the perfect time to introduce the brand to a wider audience through TV and digital channels with a stunning ad featuring the brand’s muse Kate Moss. We believe advertising like this will raise awareness of the brand and the hairdressing profession and link the consumer to the salon."