Katy perry announced as new face of ghd
Published
07th Mar 2011
by
rachael
[Image for illustrative purposes only - stay tuned for the official campaign!]
Katy Perry has just been announced as the new face - or perhaps that should be hair - of professional hair styling brand
ghd.
Following weeks of speculation and rumours online, ghd confirmed this morning that the colourful pop princess will be representing the brand as part of a multi-year collaboration.
Paul Stoneham, Chief Executive Officer of ghd said: "Katy is the epitome of modern fashion and styling. Her unique, ever-changing looks are the envy of style devotees around the world. She completely embodies ghd's spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon, unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd."
The campaign will kick off over the next few months with a multimedia brand campaign, shot by world renowned photographer David La Chapelle.
Supporting the campaign, ghd has also signed to become a sponsor of Katy's forthcoming California Dreams 2011 tour, and plans to involve its talented team of professional hair stylist ambassadors in concert-related events throughout the world.
Katy herself says: "I'm so excited to be working with ghd, especiallyusing their tools on my California Dreams tour to get me stage ready. ghdproducts have a reputation of being the best products in the biz, and I likebeing associated with that. I'm very excited to reveal the styles I did with the legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeledfor it!"
