Katie holmes helps launch new alterna dry shampoos

As co-owner of Alterna haircare, it was perhaps no surprise to see Katie Holmes on hand to launch the newest addition to the range - two new scented dry shampoos. The actress and beauty business mogul attended the launch at New York's swish John Barrett Salon, and even showed off a transformative hairstyle herself. We don't often see Katie having fun with her hair, so I was delighted to see this asymmetric French braid snaking down one side of her head, creating a softer take on the faux undercut trend. Alterna's new dry shampoo is available in two scents; Mango Coconut and Sheer Blossom.