Katie holmes announced as co-owner and spokesperson for alterna
Published
21st Jan 2013
by rachael
Actress and entrepreneur, Katie Holmes, has been announced as a co-owner and the first ever celebrity spokesperson for luxury professional hair braind, Alterna.Katie will now share her creative input and consumer insight on upcoming products and initiatives to help the brand grow and expand its following globally.
Joan Malloy, president of Alterna Professional Haircare explained, "Being an actress who emotes natural luxury and individuality and accessibility, this was the perfect opportunity for us to come together. Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer".
Katie added: "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it".
