Journal: october

Heading up a team of three therapists, Cardiff-based ReBalance spa manager Jo Pucknell has been nurturing the business since its soft launch in May this year. The treatment list features a cache of signature treatments from Ren and Spa Find indulgences, as well as hydrotherapy treatments

By establishing ourselves from the outset as a real sanctuary and a 'friend' to the people of Cardiff, we have been able to care for the business in a way that will hopefully ensure longitudinal fruition.

We have strongly affiliated ReBalance with the same principles we were founded upon - integrity, heart, and tenacity - and therefore hope we can offer our clients the devoted care they expect - and then some more! 

We wanted to offer innovative, directional treatments that were 'firsts' for Wales, but by combining these with a gentler approach and using prestigious brand treatments and our own niche treats, we strive for a unique offering.

With a soft launch, we have been able to hone and refine our roots and blossom outwards - even eschewing pure advertising or gimmicky offers as we felt it was more important to let Cardiff get to know us through what we do and via editorial coverage.

Marketing and promotions have been kept fairly discreet to allow a local awareness to develop first and foremost, although we did produce some strikingly designed pamphlets that really captured people's attention. They are also being taken up by local businesses as a way of keeping everyone in the loop, which is fantastic for mutual development.

Although the interior design - along with some of the seemingly revolutionary treatments at ReBalance - are unique and distinctive to the area, some of our clients were perhaps a little taken aback. In particular, the hydro-dermabrasion facial we recently launched elicited some surprise. But we have been able to persuade clients to try it by encouraging them to see it as part of a 'total concept' for the spa.

We want them to know we are not only skilled in the conventional treatment areas, but offer that 'something special' that ultimately distinguishes us.

With this philosophy, a near artisanal approach to treatments and therapies, we have 'balanced' our spa metaphorically.

Fundamentally, it is about special treatments, for special people - and our clients will always be special to us. We promise.