Congratulations to Jordanna Cobella as she has been announced as Wella Professional's new UK and Ireland
Colour and Trends Ambassador.
Jordanna’s achievements include London Hairdresser of the Year at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional, educator, trends guru, colour expert, author, and business owner. Her passion for hairdressing at the highest level has gained her huge respect within the hairdressing industry, in the UK and globally. Renowned for her cutting edge, forward-thinking creations, Jordanna has won multiple awards and is a regular contributor to both trade and consumer press.
Creative Director for Cobella salon in Kensington, a five-star luxury salon in the heart of London, Jordanna is in demand for both her education and editorial work and is renowned for being a trend setter in the industry. What's more, her debut book The Mindful Hairdresser has become a source of inspiration for many hairdressers around the world.
Always one step ahead of the curve, Jordanna’s role as Wella Professionals UK and Ireland Colour and Trends Ambassador will see her embrace all things colour as she works alongside Wella Professionals to showcase its incredible portfolio of colour products.
Max Amen, General Manager UK and Ireland Wella Company, comments: “Jordanna has been an integral part of the Wella family for many years and we are delighted that she will now be sharing her incredible expertise in a much greater way. Jordanna is one of the most creative colourists in the industry today and her passion and enthusiasm, teamed with her ability to create incredible hair, makes her the perfect brand match. Her knowledge of trend forecasting will bring a significant new dimension to our ambassador line-up at Wella.”
Having worked with Wella for many years as an educator and leading artist, Jordanna will be leading the UK and Ireland on its trends and colour direction, forecasting trends and working on new product launches. She says: “I am so excited about this new role and I can’t wait to get started. Hairdressing is in my blood and I love being part of the Wella family. I believe they have the greatest innovation, education and products in the professional market, so to be partnering with them is a huge honour."